RITZ Crisp & Thins
We partnered with soccer superstar David Villa to help RITZ Crisp & Thins kick it up a notch within Hispanic community. To promote the partnership, we created custom, bilingual social media content that David Villa posted on his accounts. The authentic content included exclusive photos and videos that gave insight into the superstar’s personal life and resulted in 700K social engagements! Our campaign also boasted a Grand Prize VIP flyaway including a David Villa meet & greet and NYCFC game tickets with access to Villa’s family suite!